Barbara A. Daniels, aka “wk4coffee”, is Founder, President and CEO of The Caffe Publishing Group LLC (CPG), Co-Founder and CEO of Lewis Air LLC, and Co-Founder and CFO of Willow Tree Spiritual Arts LLC, as well as Creative Director of Inner Child Musings - Energy Jewelry, Barbara began consulting 1991, after nearly 10 years working in a family-owned startup, and has managed/organized projects ranging from facilitating the Business Partners Strategic Planning Process for the College of Business at ASU (1991-93), to assisting in the startup and founding of multiple nonprofit organizations in Arizona (1993-present).
Barbara has served as an active and vocal social advocate with a leadership role in the establishment and growth of various community partnerships, community-wide programs and special projects that provide funding, resources, expertise and mentoring to organizations engaged in serving the common good for a broad-spectrum of Arizona residents. Examples are: Neighborhood Partners Inc., Arizona Partnership for Higher Education & Business, Science Foundation Arizona, Communities in Schools of Arizona, Southern Arizona Leadership Council, P-20 – An Approach to Integrated Learning, Jobs for Valley Youth, Phoenix Violence Prevention Initiative, Partners for the Future program, and Arizona Business & Education Coalition. Barbara assisted in the initial fundraising efforts for Science Foundation Arizona (SFAz) resulting in more than $2.5 million in funds raised to support SFAz for the first year, with similar annual commitments for the ensuing four years; further resulting in SFAz’s ability to continue to pursue its mission even in the face of $22.5 million in state budget cuts.
Involved in Internet technologies since the mid ‘80s, Barbara has been on the cutting edge of the social media landscape for nearly three decades. Barbara is the retired former Director of Operations (1993-07) of Greater Phoenix Leadership, Inc. (formerly known as the “Phoenix 40”), a CEO-led nonprofit civic organization founded in 1975 by business and community leaders to address quality of life issues in Arizona. Prior to joining Greater Phoenix Leadership, Barbara spent 3 years consulting for Arizona State University (1991-1993), resulting in the creation of the Business Partners Strategic Plan for the Arizona State University (ASU) College of Business (now W.P. Carey School of Business at ASU). Barbara got her start in business working for her father's small business startup in 1982, Lewis and Sons Air Conditioning Inc. at the age of 13. Barbara worked in finance and accounting until 1994.. Her diverse background, stemming from a thirty-year career working with c-level executives, community, nonprofit and civic leaders, and government officials; combined with her comprehensive background in business and nonprofit operations, spanning a variety of industries, gives her a unique perspective in the strategic practice and application of social media principles and methodology in today’s global marketplace.
Barbara is an Ordained Minister and Usui Reiki Master, She is a founding member and graduate of Society3 Academy (Social Media Academy) International Business School for Applied Social Media in Palo Alto, CA, and a graduate of Valley Leadership’s Leadership Institute Class XXVI. Current affiliations include: Local First Arizona, a member of the International Association of Reiki Professionals, an affiliate member of the ICRT Reiki Membership Association, Barbara is a past member of the Public Relations Society of America–Phoenix Chapter (PRSA), Social Media Club–Phoenix, Arizona Innovative Marketing Association (AZIMA), SocialMediaAZ.org, and Greater Phoenix SCORE. Barbara additionally serves on the Manta Advisory Council, is a CISCO Certified Partner, and a Google Engage for Agencies Partner.
In her spare time, Barbara loves to drink fine espresso, meditate, read, travel and design hand-made energy jewelry.